I use web technologies, design, and UX strategy to help mission-driven organizations build and optimize the right digital products for the right reasons.
I help organizations make decisions and learn quickly so that they can have the biggest impact with the smallest amount of effort.
I help set clear goals, boundaries, and definitions of success through things like stakeholder interviews and workshop sessions.
I help teams understand their audience’s drivers and problems through things like user interviews, usability sessions, and information architecture tests.
I help teams validate and clarify their product vision through things like wireframes, prototypes, and design reviews.
I help organizations know if they are meeting their goals through things like measurement plans and building measurement infrastructure.
Father, Husband, Life-long learner... I am the Digital Experience Manager at the Food Finance Institute (part of the Universities of Wisconsin), which helps food and farm businesses get profitable and raise money. I also am also studying front-end web development at Madison College. Before my most recent stint at FFI, I was the Digital Experience Strategist with the University of Wisconsin Foundation and Alumni Association (WFAA), leading the User Experience (UX) design, product development and measurement infrastructure development for their portfolio of websites and applications.
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Zacary Smucker-Bryan Resume - 1 page.pdf
